Noodles, biscuits, namkeen, ready foods and sauces are sold on volume. A producer in this space may serve hundreds of dealers and tens of thousands of shops, each ordering small quantities often. Margins per pack are thin, so the discipline of the system matters as much as the product. This page describes how FMCG and packaged food distribution commonly works in Nepal and how gamitrack supports it.
How FMCG distribution typically works in Nepal
A typical chain runs from factory or depot to a distributor or dealer, then to wholesalers and retailers, with company sales officers walking the market to take orders and push schemes. Many companies split the country into regions and districts, give each dealer an area, and let officers cover a set of beats inside it. In the Kathmandu valley and larger cities, distribution is closer to direct; in the hills and Terai, dealers carry more of the load.
Trade schemes are a normal part of selling: a free pack on a carton, a discount for hitting a slab, a festival gift. Seasonality shows around Dashain and Tihar, the wedding season, and in school and trekking periods for some categories. Dealers usually buy against credit, with due days agreed in advance, and shops buy on small udhaaro. Packaged food carries expiry dates, so stock rotation and returns of damaged or near-expiry packs are a constant cost.
Where it goes wrong
The company knows primary sales, meaning what it sold to dealers, but secondary sales, meaning what dealers sold to shops, are a guess. Schemes are announced in a message group and then argued about at settlement because nobody has a clean record. Officers claim coverage, and the only evidence is a signed visit slip. Dealers pay late and the company only notices when the ledger is reviewed. Returns are accepted in the field without a trail, and the loss shows up months later.
How gamitrack is used day to day
The owner or sales head. You set the supply mode, direct or via dealers, per business. You see each officer's day from first check-in to end-of-day summary: calls made, productive calls, kilograms sold. The Performers ranking and the monthly targets with daily pace show who is on track. For dealers, annual targets by Nepali fiscal quarter, weekly collection plans against actual, and monthly stock counts reveal the real state of the channel. Overdue balances come from the party ledger and aging, not from memory.
Sales officers. A morning report shows the dealer for the geofenced area, and the Today tab lists the route stops. At each shop the officer checks in, which is validated against the shop's saved location, records closing stock, books a secondary order from the price list, collects cash or a QR payment if due, adds a photo and picks an outcome or a no-order reason. Follow-ups are set so a promised order is not forgotten. The end-of-day figures are calculated automatically, so officers do not fill in a report at night. If something looks wrong, such as a very short visit, a visit outside the shop's geofence or no photo, it is flagged for the manager with the evidence.
Delivery staff. When the company supplies directly, a driver opens the Deliveries tab, sees the amount due, the location and a call button, and marks the order delivered with GPS, photo and the receiver's name. Payment can be collected at that moment. Far-from-shop deliveries are flagged.
Dealers. Dealers see secondary orders booked by officers, move them through fulfilment with a progress timeline, and get reminders for pending ones. They place primary orders from their own price list, track status, and read their own statement. They cannot see another dealer's prices.
Schemes and returns. Define a scheme on fulfilled secondary sales with tiered rewards and approve the reward once results are in; the credit lands in the dealer's ledger. Returns from a shop in via-dealers mode go to the dealer, who accepts or rejects them in the app. Company returns are approved into a branch with a credit note, so stock and money stay in step.
Invoices and payments. Dispatch produces an IRD-format tax invoice with a gap-free number per fiscal year, VAT only on taxable lines, and amounts in words. Payments by cash, eSewa, Khalti, Fonepay, bank or cheque are allocated to the oldest invoices first, and advances are kept.
Getting started
Begin with a region, its dealers and the officers who cover it, then widen once the first month's secondary numbers match what dealers tell you. The Guide page and setup checklist walk a new company through products, price lists, branches and people.
See pricing or contact us for a demo built around your range. Related pages: beverages and bakery and confectionery.