Soft drinks, juice, packaged water, energy drinks and malt drinks share three traits: cases are heavy, demand swings with the weather, and the same product sits next to many competitors in every shop. A beverage company in Nepal wins by being available at the right shop in the right week, and by getting paid for it. This page looks at how the trade typically works and how gamitrack supports the day-to-day.
How beverage distribution typically works in Nepal
Producers usually run a depot or plant in the main trading centres and supply dealers and large wholesalers by truck. Smaller vehicles and local dealers carry cases to retailers, restaurants, hotels and canteens. Sales officers visit shops on routes to take orders, check that the product is on the shelf or in the fridge, and communicate schemes. In the cities the company may deliver directly with its own vehicles; elsewhere dealers deliver.
Seasonality is strong. Hot months in the Terai and the lower hills lift cold drinks and water; festivals, weddings, melas and sports events create bursts. Winter and heavy monsoon weeks slow things down. Because of weight and breakage, deliveries are planned by vehicle load. Credit is common for hotels, bulk buyers and dealers, and settlement is often late when the season is busy and everyone is occupied.
Where it goes wrong
Orders come by phone, in notebooks and through officers, and are combined by hand into a loading plan. A forgotten shop means a second trip. In peak weeks, dealers under-order early and run short, and the company sees the problem when shops complain. Returns of damaged or leaking cases are accepted verbally. Large credit balances sit with a few buyers while the team is busy chasing small shops. Nobody can say whether the officer who reported visiting forty shops really did.
How gamitrack is used day to day
The owner or manager. Set up products by size and pack, such as bottle, can or carton, with weights and price lists for dealers and retail. The dashboard and team page show visits, orders and payments through the day. The party ledger with aging shows the biggest overdue balances first, and weekly collection plans against actual keep the finance team focused on the dealers that matter most. Monthly officer targets with a daily pace make it clear in mid-month whether a summer push is working.
Sales officers. The route for the day appears in the Today tab. At each outlet the officer checks in, records closing stock of the main lines, takes the order from the price list, collects payment if there is a small balance, adds a photo of the shop front or display, and records the outcome. If no order is taken, a reason is chosen such as stock still available or a competitor's scheme. Market notes capture what the competition is doing at that shop. New outlets can be added from the field with GPS, and the manager approves the location before the outlet goes live.
Delivery staff. Drivers see assigned deliveries in the Deliveries tab with the amount due, the shop's location, directions and a call button. After unloading, they mark the order delivered with GPS, a photo and the receiver's name and collect payment on the spot, whether cash, eSewa, Khalti or Fonepay. A delivery marked far from the shop is flagged for review, which protects both the driver and the company. Because orders carry weight, the dispatcher can plan which orders share a vehicle.
Dealers. Dealers see secondary orders booked by your officers, update fulfilment, and get reminders when something is pending. They place their own orders from their price list and watch status without phoning the office. Their monthly stock count compares expected closing stock with what was counted, so a dealer who is about to run out before a festival is visible early.
Returns and schemes. Returns of damaged stock are recorded from the party sheet and approved into a branch, with a credit note issued so that the ledger and stock stay consistent. Schemes on fulfilled secondary sales, such as a reward for lifting more cartons in a month, are credited to the dealer's ledger on approval.
Invoices. Every dispatch produces an IRD-format VAT invoice with gap-free numbering per fiscal year. Payments are allocated to the oldest invoices first.
Getting started
Many beverage companies start with their direct-delivery city routes because the loop from order to delivery to collection is tight and easy to measure, and then add dealers in the districts. Begin with one depot, one set of price lists and a small team of officers and drivers.
Compare plans on pricing or contact us to see a demo. You might also read about dairy and FMCG and packaged food.